17.5: The Promise of the Brand
Your brand—your name, the cover art for your book, and even the typeface for the title—set expectations for the book’s contents. That advice about not judging a book by its cover? It’s lovely in theory, but in practice, that’s just not how it works.
In this episode we’ll talk about how your brand gets defined, and how you can work with those elements to correctly set expectations regarding your work.
Liner Notes: We’ve done several episodes about branding. 14.34 is particularly good.
Credits: This episode was recorded by Marshall Carr, Jr., and mastered by Alex Jackson.
Homework: Describe the perfect cover for your work-in-progress. What is the right typeface for your brand?
Thing of the week: Illuminae, by Amie Kaufman and Jay Kristoff.
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