Tag Archives: Branding

16.8: Smart Promotion

Your Hosts: Dan, Erin, Brandon, and Howard

Let’s talk about how promote yourself and your work, and how to do it well. The tools we use for this continue to evolve, and in this discussion we’ll cover things that have worked, things that have stopped working, things we use now, and strategies we apply to not sink beneath the churning disruptions endemic to promoting books (or, really, anything else.)

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

Liner Notes: Here is your invitation link for the  TypeCastRPG Discord.

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Look at authors who self-promote, and how they’re doing it.

Project Hail Mary, by Andy Weir
(currently available for pre-order, scheduled to release in May 2021)

16.6: Building Your Brand

Your Hosts: Dan, Erin, Brandon, and Howard

Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to be doing for us, and how we go about getting them to do that.

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

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Find the elements of your brand from your friends, alpha readers, and beta readers.

15.11: Digital is Different, with Cory Doctorow

Your Hosts: Mary Robinette, Piper, Howard, and special guest Cory Doctorow

“How do you break in?” is one of those questions we always get asked in some form or another, and it’s also one for which those of us who “broke in” more than a couple of years ago are increasingly unqualified to answer. The path “in” is always changing, and it seems to be changing faster as time goes on.

With the obligatory disclaimer out of the way, in this episode we’ll talk about how “digital” (read: “social media + everything else internet”) applies to building a career as a creative.

Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson

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Think about a pen name for yourself. Practice the signature.

Catfishing on the Catnet, by Naomi Kritzer

14.34: Author Branding

Your Hosts: Howard, Mary Robinette, Dan, and DongWon

Authors have brands whether they want to have them or not. It’s a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers.

In this episode we talk marketing, and freely use terms like “relationship marketing,” “authentic experience,” and “brand loyalty,” despite the fact that sometimes these words make our inner artists cringe.

Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson. 

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Identify your brand. Think about the core aspects of your personality which you’re comfortable sharing publicly. Pick at least three things, and document them.

Be aware that “Murder Hat” is taken.

Empress of Forever, by Max Gladstone