An exploration of author branding and the social media tools we use. “Figure out who you are, and then do it on purpose” – Dolly Parton.
Fifteen minutes long, because you're in a hurry, and we're not that smart.
Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Oh no! You’re in the middle of a thing (a novel, a series, a career) and you suddenly realize that the expectations you set early on are not the expectations you’ll be meeting. What do you do now? , We’re talking about how…
Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Your brand—your name, the cover art for your book, and even the typeface for the title—set expectations for the book’s contents. That advice about not judging a book by its cover? It’s lovely in theory, but in practice, that’s just not how it…
Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Our next 8-episode intensive is all about promises and expectations. Our guest hosts are Kaela Rivera, Sandra Tayler, and Megan Lloyd. They’re joining us to talk about how the promises we make to our audiences, and the expectations they…
Your Hosts: Dan, Erin, Brandon, and Howard Let’s talk about how promote yourself and your work, and how to do it well. The tools we use for this continue to evolve, and in this discussion we’ll cover things that have worked, things that have stopped working, things we use now,…
Your Hosts: Dan, Erin, Brandon, and Howard Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to…
Your Hosts: Mary Robinette, Piper, Howard, and special guest Cory Doctorow “How do you break in?” is one of those questions we always get asked in some form or another, and it’s also one for which those of us who “broke in” more than a couple of years ago are…
Your Hosts: Howard, Mary Robinette, Dan, and DongWon Authors have brands whether they want to have them or not. It’s a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers. In this episode we talk marketing, and…