Tag Archives: Branding

15.11: Digital is Different, with Cory Doctorow

Your Hosts: Mary Robinette, Piper, Howard, and special guest Cory Doctorow

“How do you break in?” is one of those questions we always get asked in some form or another, and it’s also one for which those of us who “broke in” more than a couple of years ago are increasingly unqualified to answer. The path “in” is always changing, and it seems to be changing faster as time goes on.

With the obligatory disclaimer out of the way, in this episode we’ll talk about how “digital” (read: “social media + everything else internet”) applies to building a career as a creative.

Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson

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Think about a pen name for yourself. Practice the signature.

Catfishing on the Catnet, by Naomi Kritzer

14.34: Author Branding

Your Hosts: Howard, Mary Robinette, Dan, and Dongwon

Authors have brands whether they want to have them or not. It’s a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers.

In this episode we talk marketing, and freely use terms like “relationship marketing,” “authentic experience,” and “brand loyalty,” despite the fact that sometimes these words make our inner artists cringe.

Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson. 

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Identify your brand. Think about the core aspects of your personality which you’re comfortable sharing publicly. Pick at least three things, and document them.

Be aware that “Murder Hat” is taken.

Empress of Forever, by Max Gladstone