16.51: Promises are a Structure
Our next 8-episode intensive is all about promises and expectations. Our guest hosts are Kaela Rivera, Sandra Tayler, and Megan Lloyd. They’re joining us to talk about how the promises we make to our audiences, and the expectations they bring with them, are a structural format. In this episode we introduce the topic, and talk about some apex examples of success and failure in this area.
Credits: This episode was recorded by Marshall Carr, Jr., and mastered by Alex Jackson
Liner Notes: Here’s the story of The Tropicana Packaging Redesign Failure.
Homework: Consider your newest “favorite thing,” whether it be a restaurant, a film, a TV series, a novel, a podcast, a webcomic, a computer game, or whatever. Ask yourself what promises were made to you by this thing, why you believed the promises would be kept, and how they were (or were not) kept. Write all this down.
Thing of the week: The Monster at the End of This Book, by Jon Stone, and illustrated by Mike Smollin.
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