All posts by Howard Tayler

16.9: Crossing The Revenue Streams

Your Hosts: Dan, Erin, Brandon, and Howard

How many different ways can our writing earn money for us? What additional work, besides “just” writing, do we need to do in order to get that money? In this episode we discuss finding and managing multiple revenue streams, whether that means writing for new audiences, or monetizing existing writing in new ways.

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson.

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Identify your revenue streams, and the activities you perform to make money flow from them. Now look at other places, especially different merchandising or distribution mediums, where you might be making money from the things you’ve created.

16.8: Smart Promotion

Your Hosts: Dan, Erin, Brandon, and Howard

Let’s talk about how promote yourself and your work, and how to do it well. The tools we use for this continue to evolve, and in this discussion we’ll cover things that have worked, things that have stopped working, things we use now, and strategies we apply to not sink beneath the churning disruptions endemic to promoting books (or, really, anything else.)

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

Liner Notes: Here is your invitation link for the  TypeCastRPG Discord.

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Look at authors who self-promote, and how they’re doing it.

Project Hail Mary, by Andy Weir
(currently available for pre-order, scheduled to release in May 2021)

16.7: To Series, or Not to Series

Your Hosts: Dan, Erin, Brandon, Howard

Let’s look a the business considerations of whether that thing you’re writing is a standalone story, or part of a series. The factors are complex, and a single factor (like, say distribution channel) isn’t likely to make the decision clear cut.

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

 

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Examine your favorite series. What were the questions asked in each installment, and in which installment were those questions answered?

The Saxon Chronicles, by Bernard Cornwell

16.6: Building Your Brand

Your Hosts: Dan, Erin, Brandon, and Howard

Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to be doing for us, and how we go about getting them to do that.

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

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Find the elements of your brand from your friends, alpha readers, and beta readers.

16.5: Pros and Contracts

Your Hosts: Dan, Mary Robinette, Brandon, and Erin

Here’s our deep dive into the subject of contracts in the publishing business. We can only go so deep during a fifteen-minute episode, so we ran about twice as long as usual. We discuss some of the things you should look for, things you should watch out for, and resources that can help you out.

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

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Homework! Check out the SFWA Model Contracts at the SFWA site. You might also have a look at Mary Robinette’s Patreon because she got permission to step all the way through one of her contracts with her patrons.

Middle Game, by Seanan McGuire

16.4: Networking

Your Hosts: Dan, Mary Robinette, Erin, Brandon, and Howard

Networking is an invaluable part of any business, and the business of writing is no exception. In this episode we’ll talk about how to do it effectively, genuinely, and in ways that benefit the entire community.

Credits: This episode was recorded my Marshall Carr, and mastered by Alex Jackson

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Come up with five non-transactional things you can do to help other people in your network.

The City We Became, by N.K. Jemesin

16.3: Publishing Pitfalls

Your Hosts: Dan, Erin, Howard, and Brandon

Erin Roberts joins us for our third installment in Brandon’s business-of-writing series. In this episode we’re covering pitfalls and common problems—including some predatory practices—for you to be on the lookout for while you develop your career as a writer.

Credits: This episode was recorded my Marshall Carr, and mastered by Alex Jackson

Liner Notes: “Accountabilibuddy,” which is written here so Howard can remember it.

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Writer Beware, w/ Victoria Strauss and SFWA

16.02: Publishers Are Not Your Friends

Your Hosts: Dan, Mary Robinette, Howard, and Brandon

It sounds like a mean thing to say, but it’s not a wrong thing to say. A publisher is a corporation, and a corporation doesn’t have friends. It has contractual relationships. We can make friends with people who work for publishers, but those are not the same thing.

Liner Notes: here is an archived copy of Dave Brady’s essay about “company loyalty”

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

 

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Business research! Make a list of publishers who are releasing new books by new authors in your space. Watch for editor and author names.

Active Memory, by Dan Wells