Fifteen minutes long, because you're in a hurry, and we're not that smart.

16.8: Smart Promotion

Your Hosts: Dan, Erin, Brandon, and Howard Let’s talk about how promote yourself and your work, and how to do it well. The tools we use for this continue to evolve, and in this discussion we’ll cover things that have worked, things that have stopped working, things we use now,…

16.6: Building Your Brand

Your Hosts: Dan, Erin, Brandon, and Howard Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to…

14.34: Author Branding

Your Hosts: Howard, Mary Robinette, Dan, and DongWon Authors have brands whether they want to have them or not. It’s a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers. In this episode we talk marketing, and…

12.46: Reinventing Yourself

Your Hosts: Brandon, Mary, Mary Anne, and Wesley We discuss the idea of “reinventing yourself,” which can mean anything from “trying something new” to “completely re-branding yourself as a writer,” and how it’s a difficult thing to do without figuring out what it actually is that you’re currently doing. We talk…