Fifteen minutes long, because you're in a hurry, and we're not that smart.

17.5: The Promise of the Brand

Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Your brand—your name, the cover art for your book, and even the typeface for the title—set expectations for the book’s contents. That advice about not judging a book by its cover? It’s lovely in theory, but in practice, that’s just not how it…

17.2: It Was a Promise of Three Parts

Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd The title of this episode comes to us from the first paragraph of The Name of the Wind, by Patrick Rothfuss—a novel which delights us with turns of phrase and evocative prose from beginning to end. We’re continuing our exploration of “promises as…

17.1: Genre and Media are Promises

Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd The genre of your story is making promises to the reader, and the medium upon which your story is told makes promises too. In this episode we talk about the expectations set by various mediums and genres, and how we can leverage those…