Tag Archives: Comp Titles

14.39: Positioning Your Book in the Marketplace

Your Hosts: Howard, Mary Robinette, Dan, and Dongwon

“Positioning feels like the most important question in all of publishing.” — Dongwon Song

In this episode we talk about how to ask and answer the question of positioning, which is “who is this book for?”

Credits: This episode was recorded before a live audience aboard Liberty of the Seas by Bert Grimm, and mastered by Alex Jackson

Play

Identify and describe your target reader. Use comp titles as necessary.

14.17: It’s Like “Car Talk” meets “Welcome To Nightvale”

Your Hosts: Howard, Mary Robinette, Dan, and Dongwon

This episode is about comp titles (comparative titles), which are those things you use to describe your project in terms of other works. We discuss the ones we’ve used (both successfully and unsuccessfully), and the criteria we use to come up with good ones.

Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson

Play

Come up with six comp titles—three for existing projects, and three for projects you may want to write. May, in fact, need to write…

A Memory Called Empire, by Arkady Martine