Your Hosts: Howard, Mary Robinette, Dan, and Dongwon
“Positioning feels like the most important question in all of publishing.” — DongWon Song
In this episode we talk about how to ask and answer the question of positioning, which is “who is this book for?”
Credits: This episode was recorded before a live audience aboard Liberty of the Seas by Bert Grimm, and mastered by Alex Jackson
Podcast: Play in new window | Download (Duration: 18:53 — 13.1MB)
Identify and describe your target reader. Use comp titles as necessary.
Your Hosts: Howard, Mary Robinette, Dan, and DongWon
This episode is about comp titles (comparative titles), which are those things you use to describe your project in terms of other works. We discuss the ones we’ve used (both successfully and unsuccessfully), and the criteria we use to come up with good ones.
Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson
Podcast: Play in new window | Download (Duration: 18:14 — 12.6MB)
Come up with six comp titles—three for existing projects, and three for projects you may want to write. May, in fact, need to write…