Tools, not rules. For writers, by writers.

16.29: Building Trust

Your Hosts: DongWon Song, Mary Robinette Kowal, Dan Wells, and Howard Tayler How do we build trust with our readers? What does that even mean? In this episode we discuss ways in which we let our readers know what they can expect from the book they’re holding, and how we set…

16.6: Building Your Brand

Your Hosts: Dan, Erin, Brandon, and Howard Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to…

14.33: Writing Imperfect Worlds

Your Hosts: Brandon, Mary Robinette, Margaret, and Howard How do you write a setting in which the status quo is one with which you deeply disagree? How do you create a conflict of this sort without being overtly pedantic or preachy? In this episode we talk about creating engaging worlds…

14.03: World of Hats

Your Hosts: Brandon, Mary Robinette, Margaret, and Howard Margaret Dunlap joins us during season 14 to talk about worldbuilding. In this, her first episode with us, we talk about worlds in which a monolithic culture (like, say, ‘everyone wears hats’) is represented. We cover how to use the trope to your…

21.19: Getting Everything Connected

Today, our hosts discuss how to make every part of your story feel connected through causal chains, thematic resonance, and reader pattern recognition. We take the idea that each action in a story should lead naturally to the next and pair it with how readers instinctively search for meaning and…

21.08: Setting Expectations

In this episode, we explore what it really means to set reader expectations at the beginning of a story. We talk about how openings communicate the shape of what’s to come — from genre and tone to the kind of emotional ride we’re inviting our readers onto. We dig into…

21.06: Begin and the Beginning

In this episode, our hosts dive into what makes a strong beginning and why it matters so much to readers. They talk about openings as an act of hospitality, exploring how tone, control, and carefully chosen details help readers feel grounded and cared for from the first page. Using the…

21.05: The Same But Different

Today, our hosts dig into how stories can feel fresh without losing what readers love. They explore the idea of “same but different” across genres, sequels, and series—looking at how small shifts in structure, context, tone, or theme can create meaningful novelty. Drawing on examples from novels, film, television, and…