Tools, not rules. For writers, by writers.

16.29: Building Trust

Your Hosts: DongWon Song, Mary Robinette Kowal, Dan Wells, and Howard Tayler How do we build trust with our readers? What does that even mean? In this episode we discuss ways in which we let our readers know what they can expect from the book they’re holding, and how we set…

16.6: Building Your Brand

Your Hosts: Dan, Erin, Brandon, and Howard Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to…

14.33: Writing Imperfect Worlds

Your Hosts: Brandon, Mary Robinette, Margaret, and Howard How do you write a setting in which the status quo is one with which you deeply disagree? How do you create a conflict of this sort without being overtly pedantic or preachy? In this episode we talk about creating engaging worlds…

14.03: World of Hats

Your Hosts: Brandon, Mary Robinette, Margaret, and Howard Margaret Dunlap joins us during season 14 to talk about worldbuilding. In this, her first episode with us, we talk about worlds in which a monolithic culture (like, say, ‘everyone wears hats’) is represented. We cover how to use the trope to your…

21.39: Write What You Feel

Your life is probably weirder—and more useful to your writing—than you think. This week, our hosts explore how to turn lived experience into fiction, from borrowing sensory details and emotional reactions to reshaping real people and events. We dive into the feelings wheel, specificity, and the layers of belief, feeling,…

21.36: Twists: How to Make the Unexpected Feel Inevitable

A great twist shouldn’t just surprise us—it should make us rethink everything that came before. This week, our hosts explore reader expectations, misdirection, and hiding clues in plain sight. We look at twists from The Sixth Sense, The Matrix, Ocean’s Eleven, and O. Henry, and ask why some twists make a story even…

21.19: Getting Everything Connected

Today, our hosts discuss how to make every part of your story feel connected through causal chains, thematic resonance, and reader pattern recognition. We take the idea that each action in a story should lead naturally to the next and pair it with how readers instinctively search for meaning and…