Fifteen minutes long, because you're in a hurry, and we're not that smart.
“Branding,” not “Brandon,” just so we’re clear. Brand-ING. We open with the definition of “branding,” talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really…
Howard takes the moderatorial lead on this episode in which he, Brandon, and Dan are joined by Rob Wells for a discussion of marketing. What is marketing? What’s the difference between marketing and PR? What’s the difference between a marketing manager and a publicist? How can knowing this help a…
Our producer Jordan Sanderson joins us for this week’s installment, in which we likely make all kinds of enemies among the authorial community by exposing the many things they’re doing wrong with their websites. The fact that you, fair listener, are here reading content on our website shows that you…
For our 20th season, we are focusing on this belief: that the lived experience that we all have affects the way we think about writing. We’ve all heard Mary Robinette talk about puppetry for seventeen (or so) seasons. Today, she dives into puppetry as a metaphor that helps her understand…
One of the most important tools that a writer brings to their work is their own personal lens. This is shaped by your hobbies, your job, your history, and your experiences. In this season, we’re going to be looking at personal lenses as well as the narrative lens through which…
What does it mean to be building a career as an author in this day and age? We talk with author and speaker Andrew Buckley about everything from author brands to conferences while we ask Andrew to give us advice on how to get comfortable talking about yourself. In addition…
We had the pleasure of sitting down with N.K. Jemisin to talk about the structures and processes that helped create The Fifth Season. We talk about outlines, multiple plotlines, and planets as characters. Jemisin lets us into her writing process—ranging from the influence of poetry in her work to her process of…
How do you find the right size for your story? And speaking of size, what do novellas do differently than both short stories and novels? What even is the difference between a novel and a novella? How many characters do they usually have? How many subplots? How do you know if your…
Rent isn’t paid in words alone. How do all of us, in various stages of our careers, keep ourselves afloat as we go about the writing life? We’re getting in the weeds with this one – tips, tricks, and tools. We share our thoughts on diversifying your income stream outside…
How do you slowly reveal the supernatural in an obviously supernatural story? How can you prepare your audience for a reveal without disclosing it too quickly? If someone is familiar with your writing, they know the genre and what to expect from it. We talk about how we work within these confines…
