Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors

“Branding,”  not “Brandon,” just so we’re clear. Brand-ING. We open with the definition of “branding,” talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a … Continue reading Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors

Writing Excuses Season 2 Episode 20: Marketing 101 for Creators

Howard takes the moderatorial lead on this episode in which he, Brandon, and Dan are joined by Rob Wells for a discussion of marketing. What is marketing? What’s the difference between marketing and PR?  What’s the difference between a marketing manager and a publicist? How can knowing this help a creator position his or her … Continue reading Writing Excuses Season 2 Episode 20: Marketing 101 for Creators

Writing Excuses Season 2 Episode 17: Website Marketing for Authors

Our producer Jordan Sanderson joins us for this week’s installment, in which we likely make all kinds of enemies among the authorial community by exposing the many things they’re doing wrong with their websites. The fact that you, fair listener, are here reading content on our website shows that you have fine taste in these … Continue reading Writing Excuses Season 2 Episode 17: Website Marketing for Authors

NaNoWriMo 2018 Bonus Episode 3

NaNoWriMo 2018 Bonus Episode, with Mercedes Lackey From https://writingexcuses.com/2018/11/15/nanowrimo-2018-bonus-episode-with-mercedes-lackey/ Key Points: There is no such thing as writer’s block. Usually, it’s your subconscious saying “Stop! Something is wrong!” Caveat: Sometimes what we think is writer’s block is actually depression — see a professional! Sometimes you should stop and figure out what’s wrong. Other times, you … Continue reading NaNoWriMo 2018 Bonus Episode 3

12.45

Writing Excuses 12.45: Structuring a Series From https://writingexcuses.com/2017/11/05/12-45-structuring-a-series/ Key Points: There are various kinds of series: one long continuous story, broken into parts (aka serialized); episodic, or continuing adventures of…; Ensemble series, with a cast and each book tells one person’s story; etc. Can you read it out of order or is there a required … Continue reading 12.45

12.39

Writing Excuses 12.39: Q&A on Short(er) Fiction From https://writingexcuses.com/2017/09/24/12-39-qa-on-shorter-fiction/ Q&A List: Q: How do you market short stories today? How important is it for perspective novelists to learn the short story field, and are novellas more viable now with self-publishing? A: Market yourself, not any individual story. Online magazines. Consistent quality, but continually surprising. A … Continue reading 12.39