17.5: The Promise of the Brand

Your Hosts: Howard Tayler, Kaela RiveraSandra Tayler, and Megan Lloyd

Your brand—your name, the cover art for your book, and even the typeface for the title—set expectations for the book’s contents. That advice about not judging a book by its cover? It’s lovely in theory, but in practice, that’s just not how it works.

In this episode we’ll talk about how your brand gets defined, and how you can work with those elements to correctly set expectations regarding your work.

Liner Notes: We’ve done several episodes about branding. 14.34 is particularly good.

Credits: This episode was recorded by Marshall Carr, Jr., and mastered by Alex Jackson


Describe the perfect cover for your work-in-progress. What is the right typeface for your brand?

Illuminae, by Amie Kaufman and Jay Kristoff

4 thoughts on “17.5: The Promise of the Brand”

  1. Glad you did this, as an indie it’s hard to get others to understand this. (This gives me an independent reference I can give them.)

    I have one main cover designer (being indie) and her first question to her clients is always: “What do the other books in your market look like?”

    However for one book, I went right out there with a different designer unique design (but tested it and adjusted it until it was making the right promise). It’s very different, but really works.

    We had to be very careful with one of my wife’s Regency mysteries to ensure it didn’t look like a romance (clue, don’t put a man on the cover). Essentially her series now just features the lead character and a landscape background. No other identifiable characters.

    Bad film trailers? The one for “The Tourist” made it look like an action movie, it really isn’t.

  2. This week, the fantastic foursome, Howard, Kaela, Sandra, and Megan, talked about brands. No cows were harmed during this podcast. From orange juice cartons to cover art and text treatments, and what you need to remember when you are packaging your stories. Remember, your cover is an advertisement, not an illustration. Look for the current trend in covers for similar books. Who are you as an author, and how do you present yourself? Dodecahedrons! Show your faces! Read all about it in the transcript now available in the archives.

  3. I love this podcast. I started listening at the very beginning and intend to listen to every single episode. However, … any idea why in my favorite podcast layer (Podcast Addict on Android) episodes start in the middle of season 8 instead of having everything from the beginning (season 1)? My guess is that it is not the fault of the player but of the API/feed the player is getting data from, because the player has no issue with other podcasts.

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