16.6: Building Your Brand

Your Hosts: Dan, Erin, Brandon, and Howard

Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to be doing for us, and how we go about getting them to do that.

Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson


Find the elements of your brand from your friends, alpha readers, and beta readers.

3 thoughts on “16.6: Building Your Brand”

  1. Rachel Maddow uses a trick very effectively in “Blowout” that is a good one for writers to be aware of. Writing about “the X business” – her book is about “the oil business” – sounds boring. But her book is not. She makes it exciting and interesting by starting each chapter with the bio of a fascinating character. The characters are colorful so they draw us in. She segues from something that makes the character colorful and fascinating to the point she wants to make in the chapter. You can’t help but be drawn in. And you also immediately understand the point she is making. So the writing tip is “use exciting and eccentric characters as a vehicle for getting what would otherwise be boring information over to your readers”.

  2. Out on the wild prairie, our branded foursome, Dan, Erin, Brandon, and Howard, talked about making your mark on the world, aka branding your career. What do you want people to notice, what do people tell you about your work, how can you turn that into a pitch, articulating your brand and the marketing message you want fans to internalize, expanding your brand into an umbrella? Lots of interesting ideas you can read about in the transcript available now in the archives.

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