14.39: Positioning Your Book in the Marketplace

Your Hosts: Howard, Mary Robinette, Dan, and Dongwon

“Positioning feels like the most important question in all of publishing.” — Dongwon Song

In this episode we talk about how to ask and answer the question of positioning, which is “who is this book for?”

Credits: This episode was recorded before a live audience aboard Liberty of the Seas by Bert Grimm, and mastered by Alex Jackson

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Identify and describe your target reader. Use comp titles as necessary.