11.50: Hand-Selling Your Book to Potential Readers, with Michael R. Underwood

Michael R. Underwood has talked to us about hand-selling books before, but that was about pitching to agents and editors. This time around he’s talking about placing your product in the hand of your customer, the reader.

With Michael’s help, we cover some specific sales techniques, guidelines for convention displays, and strategies for bookstore appearances, with an eye toward helping you make that sort of activity effective.


Credits: This episode was recorded aboard Oasis of the Seas by Bert Grimm, and mastered by Alex Jackson.


This is a character creation exercise:

Take a fun, sci-fictional technological idea, and ask yourself who stands the most to gain, and the most to lose if it comes to pass. Imagine an individual in that group, and ask yourself what that person is going to do, and why.

One thought on “11.50: Hand-Selling Your Book to Potential Readers, with Michael R. Underwood”

  1. Step right up, and tell us what kind of fun you want to have with a book! Yes, have we got a deal for you! No matter what you are looking for, we have a book that will suit your interests.

    The pitchman at the carnival knows how to get your attention and get you to buy that ticket. And sometimes, as authors, we need to be salespeople, too! So, the fabulous foursome sat down with Michael R. Underwood to take a long look at just what it takes to sell your books one-to-one, at tables in cons and booksellers everywhere! Read all about it, in the transcript in the archives and over here


    Then take a look at that book in your hand and if you want me to sign it… I’ll be right over here. Okay?

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